• 연사소개

한상만

성균관대 경영대학
학장


Education

· 1993  Ph.D., Marketing, Columbia University
· 1988  M.S., Statistics, Stanford University
· 1987  MBA., Business, Stanford University
· 1984  B.A., Economics, Seoul National University

Work Experiences

· 2015.01-Present   Dean, Business School, SungKyunKwan University
· 1995.03-Present   Professor, Business School, SungKyunKwan University
· 2006-2010            Research Fellow, Columbia Business School, Columbia University
· 2004.09-2006.02  Visiting Scholar, MIT Sloan School
· 1994.09-1994.12  Visiting Assistant Professor, Syracuse University
· 1993.07-1995.03  Assistant Professor, Hong Kong University of Science and Technology

Published Books

· 2014       Strategic Brand Management, 4th Edition, Hakhyun-sa
· 2011       Business Insights on Oriental Classics 40, One & One Books
· 2011       Marketing Strategy, 3nd Edition, Pakyoung-sa
· 2010       Web marketing, One and One Books.
· 2009       Modern Marketing, 7th, Pakyoung-sa
· 2008.08  “Cyworld : Creating and Capturing Value in a Social Network.” Harvard Business School Case
· 1999       Marketing Aesthetics (Translation), Han-un
· 1998       The Basic Laws of Marketing, Han-un

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