Dr. Cho is one of media industy experts in Korea and hosted several media related conferences like Seoul Digital Forum (SDF). His research interest is focused on how media industy has been interwined with technological and societal change and going further to media usage behavior. Also his interest is not limited to meida industy alone. His interest extends to new kinds of media format like VR and AI(artfificial intelligence) driven media industry strucutre.
Especially Currently he is consulting several government branches and research organizaiton for media industry policy.