Yong Jin Kim is Professor of MIS at Sogang Business School and in charge of Smart Fintech Research Center funded by Korean Government. Before he joined Sogang, he was on the faculty of the State University of New York at Binghamton. He has published about 50 papers since 2002 in the top quality journals including MIS Quarterly and Communications of the ACM. He has also published several books about service innovation. He has plenty of industry experience with information systems integration projects and strategic planning. He has served on various government committees. His research interest is in the area of service innovation, business model innovation and knowledgemanagement.